Attention Measurement Pack for Revive Adserver

Attention Measurement Pack records active view time, scroll depth, viewport dwell and interaction events per placement and turns them into a configurable attention score in Revive Adserver. Publishers and advertisers see how people engage with placements, not only how often an ad loaded.

What it does

• Active view time shows how long an ad was actively in front of the visitor, which adds depth beyond an impression count.
• Scroll depth and viewport dwell show how far visitors move through a page and how long a placement stays in view.
• Interaction events are recorded per placement, so engagement is tied to a specific spot on the page.
• The attention score is configurable and its formula is visible in admin, so everyone can see how the number is produced and adjust it to your needs.
• Reports per zone and creative show which placements and which creatives hold attention, which supports decisions on layout and creative.

How it fits your ad stack

The pack records events for placements served through Revive Adserver and reports them by zone and creative in the reporting area. The Media Rating Council viewable impression standard for display counts an ad as viewable at 50% of pixels in view for at least 1 continuous second, and that definition is the usual baseline. Attention metrics have no single industry standard, and this score is not an MRC metric, so present it as your own measure alongside viewability.

Full feature details

• Records active view time per placement.
• Records scroll depth per placement.
• Records viewport dwell per placement.
• Records interaction events per placement.
• Configurable attention score.
• Score formula visible in admin.
• Reports per zone.
• Reports per creative.

Requirements

• A running Revive Adserver 6.x installation.
• Access to edit the placements or tags you want to measure, if required. Details are confirmed at order.

Frequently asked questions

Is the attention score an industry standard?

No. Attention metrics have no single industry standard, and the score is not an MRC metric. The formula is visible in admin so you can see and set how it is built.

Can I change how the score is calculated?

Yes. The attention score is configurable, and the formula is visible in the admin.

What can I see in the reports?

Attention data is reported per zone and per creative.