Curated Audiences Signals for Revive Adserver

Curated Audiences Signals lets publishers define audience segments from first-party rules and send them as data objects in bid requests. Each segment can carry an Audience Taxonomy 1.1 id, and sending is gated by consent.

What it does

• Segments are defined from first-party rules: page, section, visit pattern and form events, so the audience you offer buyers comes from your own site behavior.
• Each segment can carry an Audience Taxonomy 1.1 id, so buyers can read segments against a shared category list.
• Segments are sent as data objects in bid requests, so demand partners receive the audience signal with the auction.
• Sending is consent-gated, so segment data follows the visitor's consent state.
• Segment size and match reports show how large each segment is and how it matches, so you can judge which segments are worth offering.

How it fits your ad stack

The plugin works from first-party rules defined by the publisher and adds segment data to bid requests. IAB Tech Lab Audience Taxonomy v1.1 covers audience segments, and Curated Audiences, also known as Seller Defined Audiences, v1.0 is the IAB Tech Lab approach for sellers passing audience signals in bid requests. OpenRTB 2.6 is the real-time bidding protocol bid requests are normally built on. Which bidding plugins receive the data objects is confirmed at order.

Full feature details

• Publisher-defined audience segments.
• Rules based on page, section, visit pattern and form events.
• Optional Audience Taxonomy 1.1 id per segment.
• Segments sent as data objects in bid requests.
• Consent-gated sending.
• Segment size report.
• Segment match report.

Requirements

• A running Revive Adserver 6.x install.
• A bidding setup that sends bid requests, details confirmed at order.
• Your own first-party rules and, if used, the Audience Taxonomy 1.1 ids you want to assign.
• A consent signal source for the consent gate, details confirmed at order.

Frequently asked questions

What data are segments built from?

From first-party rules you define: page, section, visit pattern and form events.

Do I have to use Audience Taxonomy ids?

No. Each segment can carry an Audience Taxonomy 1.1 id, which is optional.

Are segments sent without consent?

No. Sending is consent-gated.