Curated Deal Builder and Supply Path Scorecard for Revive Adserver

Curated Deal Builder and Supply Path Scorecard packages Revive Adserver inventory into deals, shares them with buyer seats and tracks how each deal performs. A scorecard compares supply paths, so publishers and networks can see which sources and routes deliver.

What it does

• Packages inventory by domains, zones, formats, floors and signals into deals, so a curated offer is defined in one place.
• Gives each deal an id, which gives buyers a reference they can use.
• Shares deals with buyer seat ids, so each deal reaches the buyers you choose.
• Tracks deal delivery and win rate, so you can see which deals deliver and which do not.
• Compares ads.txt and sellers.json matches per source in a supply path scorecard, so mismatched sources stand out.
• Counts SupplyChain hops per source and shows performance per path, so path length and results can be read together.

How it fits your ad stack

Deals are built from the domains, zones, formats and floors you already manage in Revive Adserver. Deals with ids are a standard part of OpenRTB 2.6, and OpenDirect v2.1 is IAB Tech Lab's API for direct and guaranteed deals. The scorecard draws on ads.txt, sellers.json and SupplyChain v1.1, which let buyers verify who is authorized to sell inventory and see the chain of intermediaries.

Full feature details

• Packages inventory by domains, zones, formats, floors and signals into deals.
• Assigns deal ids.
• Shares deals with buyer seat ids.
• Tracks deal delivery.
• Tracks deal win rate.
• Supply path scorecard comparing ads.txt and sellers.json matches per source.
• Supply path scorecard showing SupplyChain hops per source.
• Performance per path.

Requirements

• A running Revive Adserver 6.x install with the domains, zones and formats you want to package.
• Buyer seat ids for the buyers you share deals with.
• Floors and signals you want to include in each deal.
• Technical details for exchanging deals with buyer platforms: confirmed at order.

Frequently asked questions

What can a deal include?

A deal is built from domains, zones, formats, floors and signals, and carries an id.

What does the supply path scorecard show?

For each source it compares ads.txt and sellers.json matches and shows SupplyChain hops, along with performance per path.

Does this connect to buyer platforms automatically?

This plugin shares deals with buyer seat ids and tracks delivery and win rate. Automatic syncing with buyer platforms through an API is covered by the separate Deals API Connector.