Direct click or the Smart link Ad format for Revive Adserver

This plugin adds a Direct Link (Smart link) format to Revive Adserver: a user click on a page element redirects straight to the advertiser's offer page, with no banner shown. Advertisers, publishers and agencies can run offer-driven traffic without building creatives.

What it does

• Advertisers send users directly to an offer or landing page and skip designing banners or writing ad copy.
• Publishers can monetise clickable elements already on the page, such as download, exit or learn more buttons and in-article links.
• Offer categories named for this format include iGaming, utilities such as VPNs and extensions, finance and giveaways.
• Several Direct Link campaigns can share one zone, with Revive's delivery engine handling rotation, weighting and targeting such as geo, device and time of day.
• Each redirect is logged as a click through standard click tracking, so click counts, CTR and delivery appear in the usual reporting.
• Revive's native frequency capping and cookie controls apply to these campaigns.

How it fits your ad stack

Publishers place a standard Revive Adserver zone tag, and the plugin configures that zone to deliver a redirect URL rather than a banner creative. Conversion tracking beyond the click uses a separate conversion pixel. The Coalition for Better Ads publishes the Better Ads Standards, which identify ad experiences such as pop-ups that fall below consumer expectations, a useful reference when deciding which page elements trigger a redirect, and ads.txt lets buyers verify who is authorized to sell inventory.

Full feature details

Reviveadservermod.com has developed the Direct click or the Smart link Ad format as a new feature for Revive Adserver. Advertisers, Publishers and Agency can benefit at greater extent with the plugin.

Direct click ads or Smart link ads are an advertising format where users are immediately redirected to an offer landing page when they click an internal site link, such as a "download" or "learn more" button. This format bypasses traditional banner ads and focuses on high-engagement traffic, often leading to higher conversion rates. The user intentionally clicks, making them more likely to be a qualified lead, and the system selects high-converting placements to send traffic directly to the advertiser's offer.

How direct click ads or Smart link Ads work?

• User interaction: A user clicks on an element on a webpage that is not a traditional ad banner, like a "Download" button, an "Exit" button, or a link within an article.

• Direct redirection: The click-through doesn't display a creative ad. Instead, the user is immediately taken to the advertiser's offer or landing page.

• Targeted traffic: The ad system uses an algorithm to identify and filter top-converting ad placements and parked domains to send users directly to the offer.

• No banners or creatives: This format is different from other ad types because it doesn't use visual banners or creatives. The user goes straight to the advertiser's desired destination.

Advantages of direct click ads

• Higher engagement and conversions: Because the click is intentional and the user is taken directly to the offer, the conversion rates are often higher compared to other formats.

• Premium, qualified traffic: This format targets users who are already actively engaged with content, making them more qualified leads.

• No need for creatives: Advertisers doesn’t have to design banners or ad copy, as the ads are the clickable elements themselves on the host website.

• Efficient: The user goes straight to the desired offer in one click, which can reduce the load on the tracking system.

Prominent Domain:

Smart link or Direct link Ads are particularly effective for offers in iGaming, utilities (like VPNs or extensions), finance, and giveaways.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.