In-Store Retail Media and DOOH Screen Manager for Revive Adserver

In-Store Retail Media and DOOH Screen Manager lets you organise screens into groups, schedule playlists by day-part and log proof of play for each screen. Retailers and screen owners can show brands what played, where and when, and link it to sales data.

What it does

• Screen groups and playlists let you manage many screens as sets rather than one by one.
• Day-part schedules and loop lengths control what plays at which time and for how long, so the screen mix follows the trading day.
• Proof-of-play logs for each screen record what was shown, which gives brands evidence of delivery.
• Venue and location fields describe where each screen is, so campaigns and reports can be read by site.
• Sales-linked reporting uses point-of-sale data that you import, so screen activity can be read next to sales.
• A content approval workflow for brands lets a brand review creative before it goes on screen.

How it fits your ad stack

OpenRTB 2.6 includes support for digital out-of-home (DOOH), and IAB publishes guidance on retail media, which gives context for how in-store screens are discussed with buyers. The seed describes screen management, proof of play and reporting inside Revive Adserver, and does not describe programmatic buying for screens. Point-of-sale data comes from your own systems by import.

Full feature details

• Screen groups.
• Playlists.
• Day-part schedules.
• Loop lengths.
• Proof-of-play logs for each screen.
• Venue and location fields.
• Sales-linked reporting by importing point-of-sale data.
• Content approval workflow for brands.

Requirements

• A running Revive Adserver 6.x installation.
• Screens and players that can show content from Revive Adserver; player details confirmed at order.
• Point-of-sale data in an importable form, if you want sales-linked reports.
• Further technical details confirmed at order.

Frequently asked questions

Does the plugin show proof that an ad played?

Yes. It keeps proof-of-play logs for each screen.

How do I connect sales to screen activity?

You import point-of-sale data, and the plugin uses it for sales-linked reporting.

Can brands approve their creative first?

Yes. A content approval workflow for brands is part of the plugin.