Open Measurement and Verification Pack for Revive Adserver

Open Measurement and Verification Pack adds the VAST AdVerifications node to VAST responses and loads the Open Measurement SDK JavaScript service for web display and video placements. Ad ops can attach verification vendors to each campaign and see in logs whether the vendor resources loaded.

What it does

• Adds the VAST AdVerifications node with verification vendor resources and parameters, so video players receive what a verification vendor needs.
• Loads the Open Measurement SDK JavaScript service for web display and video placements, so display and video can be verified through the same service.
• Vendor configuration is set per campaign, so different advertisers can use different verification vendors.
• Logs verification resource loads and errors, so a missing or failing vendor resource can be found without guesswork.

How it fits your ad stack

The pack works at the Revive Adserver campaign level for vendor setup and on the VAST response and web placements for delivery. The Open Measurement SDK lets third-party verification vendors measure viewability and verify ads in video and display, and VAST 4.1 added Open Measurement verification to the VAST template. Viewability definitions come from the MRC: for video, at least 50% of pixels in view for 2 continuous seconds; for display, at least 50% of pixels in view for 1 continuous second. The pack makes no certification claim.

Full feature details

• Adds the VAST AdVerifications node to VAST responses.
• Includes verification vendor resources and parameters in that node.
• Loads the Open Measurement SDK JavaScript service for web display placements.
• Loads the same service for video placements.
• Per-campaign vendor configuration.
• Logs verification resource loads.
• Logs verification errors.
• No certification is claimed.

Requirements

• A running Revive Adserver 6.x install.
• An agreement with each verification vendor you want to use, and the vendor resource details and parameters they give you.
• Details of the Open Measurement SDK JavaScript service source are confirmed at order.

Frequently asked questions

Does the pack measure viewability itself?

It adds the AdVerifications node and loads the Open Measurement SDK service so that the verification vendors you configure can do the verifying. The vendor supplies the resource and parameters you enter per campaign.

Does it work for both display and video?

Yes. The Open Measurement SDK JavaScript service is loaded for web display and video placements, and the AdVerifications node is added to VAST responses.

How do I find out if a vendor resource failed?

The pack logs verification resource loads and errors.