Retail Media Sponsored Products Kit for Revive Adserver

Retail Media Sponsored Products Kit imports a retailer product catalog and serves sponsored product slots in search and category results from Revive Adserver. Retailers and marketplaces let brands bid on keywords, cap budgets per brand and see orders credited to ads from their own order data.

What it does

• Importing the retailer product catalog means sponsored slots show real products from your own range.
• Sponsored product slots for search and category results, delivered through tags or an API, place ads where shoppers are already browsing.
• Keyword bidding lets brands compete for the search terms that matter to them.
• Budget caps per brand keep each brand's spend within the limit it set.
• Reports show impressions, clicks and orders credited to ads from your order data, so results rest on actual sales.
• Closed-loop reporting by SKU ties ad activity to individual products, so brands see which items their spend moves.

How it fits your ad stack

The kit uses Revive Adserver for slot delivery and reporting, with sponsored slots placed through tags or an API on your site or app. It reads your product catalog and your order data, so those need to be available to it. OpenRTB 2.6 is IAB Tech Lab's real-time bidding protocol and gives context for bidding concepts, and retail media measurement guidance exists from IAB and MRC, so teams selling to brands often compare their reporting with that guidance.

Full feature details

• Imports a retailer product catalog.
• Sponsored product slots for search results.
• Sponsored product slots for category results.
• Delivery through tags or an API.
• Keyword bidding.
• Budget caps per brand.
• Reports impressions, clicks and orders credited to ads from your order data.
• Closed-loop reporting by SKU.

Requirements

• A running Revive Adserver 6.x installation.
• A retailer product catalog to import.
• Order data from your store so orders can be credited to ads.
• Catalog format, order data format and other details are confirmed at order.

Frequently asked questions

How are orders credited to an ad?

Orders are credited to ads from your own order data, and results are reported by SKU. How your order data is supplied is confirmed at order.

Can each brand have its own budget?

Yes. Keyword bidding comes with budget caps per brand.

Where do sponsored products appear?

In sponsored product slots for search and category results, placed through tags or an API.