Taxonomy-Aligned Contextual Targeting for Revive Adserver

Taxonomy-Aligned Contextual Targeting maps your pages to IAB Content Taxonomy 3.0 categories and lets you target Revive Adserver campaigns by category id. Publishers and advertisers get contextual targeting that uses no cookies or personal data.

What it does

• Pages are mapped to IAB Content Taxonomy 3.0 categories by URL rules, keyword rules or an optional classification endpoint you provide, so you choose how much automation you want.
• Campaigns target by category id, which ties ad delivery to the content of the page rather than to the visitor.
• Category ids are sent with the taxonomy version in bid requests, so buyers receiving them know which taxonomy the ids belong to.
• Reports are broken down by category, so you can see which content areas deliver for each campaign.
• No cookies or personal data are used, which keeps the targeting method simple to explain to advertisers and privacy teams.

How it fits your ad stack

IAB Tech Lab Content Taxonomy v3.0 (June 2022) is the standard category list for contextual targeting, and it is the list this plugin maps to. Category ids travel in bid requests with the taxonomy version, which is the information a buyer needs to read them correctly. The plugin works with Revive Adserver campaign targeting and reporting.

Full feature details

• Maps pages to IAB Content Taxonomy 3.0 categories.
• Mapping by URL rules.
• Mapping by keyword rules.
• Optional classification endpoint that you provide.
• Campaign targeting by category id.
• Category ids sent with the taxonomy version in bid requests.
• Reports by category.
• Uses no cookies or personal data.

Requirements

• A running Revive Adserver 6.x installation.
• Your own URL or keyword rules, or a classification endpoint if you want automated classification.
• Further technical details confirmed at order.

Frequently asked questions

Does it use cookies or visitor data?

No. Targeting is based on the page category, and the plugin uses no cookies or personal data.

How are pages assigned to categories?

Through URL rules, keyword rules or an optional classification endpoint that you provide.

Where do the category ids go?

Campaigns target by category id, and the ids are sent with the taxonomy version in bid requests.