Unified Auction and Dynamic Price Floors for Revive Adserver

Unified Auction and Dynamic Price Floors sets floor rules by country, device, format and zone and compares the expected value of direct Revive Adserver campaigns with header bidding bids, so the higher value wins. Publishers keep floors aligned with what each impression is worth and can see what floor changes did to revenue.

What it does

• Floor rules by country, device, format and zone let you set a different minimum price where inventory is worth more or less.
• The expected value of direct Revive campaigns is compared with header bidding bids, so a lower paying option does not take an impression a better one could win.
• Floors are sent to bidders through the Prebid price floors configuration, so bidders see your minimums before they bid.
• A floor change history records what changed, which makes it easier to trace revenue movements to a rule.
• A revenue impact report shows what floor changes did for revenue, so you can keep rules that help and retire those that do not.

How it fits your ad stack

The plugin works across Revive Adserver zones, direct campaigns and the header bidding setup that feeds bids into them. Prebid.js is the open-source header bidding wrapper maintained by Prebid.org, and Prebid price floors is the configuration the plugin sends floors to. OpenRTB carries a bidfloor field for the minimum bid a seller will accept, and OpenRTB 2.6 is IAB Tech Lab's real-time bidding protocol.

Full feature details

• Floor rules by country.
• Floor rules by device.
• Floor rules by format.
• Floor rules by zone.
• Compares the expected value of direct Revive campaigns against header bidding bids so the higher value wins.
• Sends floors to bidders using the Prebid price floors configuration.
• Floor change history.
• Revenue impact report.

Requirements

• A running Revive Adserver 6.x installation.
• Header bidding set up with Prebid for the zones where floors apply.
• Other details are confirmed at order.

Frequently asked questions

Do floors apply to direct campaigns as well?

The plugin compares the expected value of direct Revive campaigns with header bidding bids so the higher value wins. How expected value is set for a campaign is confirmed at order.

Which rules can I use to set floors?

Floor rules can be set by country, device, format and zone.

Can I see whether a floor change helped?

Yes. A floor change history and a revenue impact report show what changed and what it did to revenue.