AWS MediaTailor Integration Plugin for Revive Adserver

This plugin connects Revive Adserver's ad decisioning to AWS Elemental MediaTailor so ads are stitched into live and on-demand video streams on the server. Broadcasters, OTT providers, FAST channel operators and publishers can use Revive targeting in server-side stitched streams.

What it does

• Revive targeting rules for segments and device types apply in server-side stitched streams.
• Revive tracking and reporting are kept while MediaTailor server-side metrics are also supported.
• Live, on-demand and FAST content are covered.
• MediaTailor-compatible VAST URLs are generated with custom session and tracking macros, and session IDs, content sources and playback positions are appended.
• Failover handling covers unfilled slots or ad server timeouts.

How it fits your ad stack

The plugin works with MediaTailor manifest manipulation for HLS and DASH streams, with Adpod support. It needs an active MediaTailor configuration, CDN delivery such as CloudFront, and a publicly reachable Revive Adserver. Server-side ad insertion (SSAI) is common in CTV delivery, and the IAB Tech Lab CTV Programmatic Guide (Feb 2024) and IAB Digital Video and CTV Ad Format Guidelines (Sept 2022) cover connected TV formats, while VAST 4.x is the IAB Tech Lab standard that tells a video player which ad to play.

Full feature details

AWS MediaTailor Integration Plugin for Revive Adserver is a robust solution designed to streamline the server-side ad insertion (SSAI) process for video content delivery. This plugin bridges the powerful ad decisioning capabilities of Revive Adserver with AWS Elemental MediaTailor’s dynamic ad stitching, enabling broadcasters, OTT providers, and digital publishers to deliver seamless, personalized ad experiences across devices.

With this integration, Revive Adserver can efficiently serve VAST-compliant ads directly to AWS MediaTailor, ensuring smooth content-ad transitions, precise tracking, and real-time monetization opportunities for live streams, on-demand content, and FAST channels.

Key Benefits:

• Seamless SSAI Workflow: Integrates Revive Adserver’s ad decision logic into MediaTailor’s manifest processing for smooth server-side ad insertion.

• Personalization & Targeting: Leverages Revive Adserver’s targeting rules to deliver tailored ad experiences based on user segments and device types.

• Cross-Platform Compatibility: Ensures ads are stitched directly into the content stream, eliminating client-side ad blockers and supporting consistent playback across mobile, web, CTV, and OTT devices.

• Simplified Configuration: Provides a user-friendly interface to map Revive VAST tags with MediaTailor’s ad decision server requirements, including custom macros and tracking parameters.

• Enhanced Reporting: Maintains Revive’s detailed tracking and reporting capabilities while supporting MediaTailor’s server-side metrics.

Core Features

• Dynamic VAST Tag Generation: Creates MediaTailor-compatible VAST URLs with custom session and tracking macros.

• Session Parameter Management: Automatically appends required MediaTailor variables such as session IDs, content sources, and playback positions.

• Macro Support: Supports insertion of real-time playback and user data into VAST tags for MediaTailor.

• Ad Tracking Integration: Facilitates beacon tracking and server-side reporting in alignment with Revive Adserver’s analytics.

• Failover Handling: Provides graceful fallback mechanisms for unfilled ad slots or ad server timeouts.

Technical Specifications

• Supports AWS MediaTailor manifest manipulation for HLS and DASH streams.

• VAST 2.0/3.0/4.0 tag support with Adpod compatibility.

• CDN setup in cloudfront to manage dynamic endpoints to streaming.

AWS MediaTailor Integration Plugin for Revive Adserver empowers video content owners to combine the flexibility of Revive’s ad serving platform with the scalability and seamless user experience of AWS MediaTailor’s server-side ad insertion. It is the perfect solution for publishers looking to optimize video ad delivery, improve ad viewability, and maximize revenue across platforms.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.