CTV Ad Format Pack for Revive Adserver
CTV Ad Format Pack gives Revive Adserver ready-made templates for connected TV ad units: pause ads, L-bar and squeeze-back overlays and home-screen style units. Publishers and ad ops teams build CTV formats from templates with frame-safe and aspect ratio checks, and see impressions and clicks per format.
What it does
- Templates for pause ads, L-bar and squeeze-back overlays and home-screen style units mean you start from a CTV layout instead of building each one by hand.
- The pack works with VAST tags, so it fits into video delivery you already run.
- Frame-safe area checks warn when creative sits where a TV screen may cut it off, which reduces rework after launch.
- Aspect ratio checks catch creative that does not match the unit before it goes live.
- Pause state trigger settings control when a pause ad appears, so you decide how it behaves.
- Per-format reporting of impressions and clicks, including QR or remote-friendly calls to action, shows which formats earn engagement on a screen where viewers use a remote.
How it fits your ad stack
The pack works with VAST tags from Revive Adserver video delivery and adds format templates, checks, trigger settings and per-format reports. VAST is the IAB Tech Lab standard that tells a video player which ad to play and how, and IAB Tech Lab published a CTV addendum to VAST in July 2024; the pack uses VAST 4.2 and that addendum as context. Teams planning CTV units often check their formats against the IAB Digital Video and CTV Ad Format Guidelines and the IAB Tech Lab CTV Programmatic Guide.
Full feature details
- Format templates for pause ads.
- Format templates for L-bar and squeeze-back overlays.
- Format templates for home-screen style units for connected TV.
- Works with VAST tags (VAST 4.2 and the CTV addendum as context).
- Frame-safe area checks.
- Aspect ratio checks.
- Pause state trigger settings.
- Per-format reporting of impressions and clicks.
- QR or remote-friendly calls to action.
Requirements
- A running Revive Adserver 6.x installation.
- VAST tags for the video delivery you want to use the formats with.
- Creative prepared for the chosen format. Other details are confirmed at order.
Frequently asked questions
Does the pack deliver ads to TV apps and devices?
The pack provides format templates, checks, pause trigger settings and reporting inside Revive Adserver. Playback environments and delivery paths are confirmed at order.
Which VAST version does it use?
It works with VAST tags, with VAST 4.2 and the CTV addendum as context for the formats.
What is reported for each format?
Impressions and clicks are reported per format, including for QR or remote-friendly calls to action.