Visitors Profiling System
Visitors Profiling System shows ads based on visitor interests, learned from a cookie placed in the visitor's browser and stored as a profile on your server. Ad networks and agencies can target users in their profiled database across several targeting types.
What it does
- Each visitor's profile is updated from cookie data on the sites they visit, so targeting follows observed interests.
- Agencies that hold a customer database can import profiled records and track end users by the stored information.
- Targeting by profile id works with OS, category or subcategory, geo, demographic and contextual targeting, so profiles can be combined with the rules you already use.
- Reaching every user stored in the profiled database widens the audience a campaign can address.
How it fits your ad stack
The cookie is placed on the visitor's machine and the collected details are stored on the server, which makes consent a real consideration. Teams running profile cookies usually reference GDPR and CCPA/CPRA, and consent signals travel through IAB Europe TCF v2.3 and the IAB Tech Lab Global Privacy Platform (GPP). For the contextual side, the IAB Tech Lab Content Taxonomy v3.0 is the standard category list.
Full feature details
Visitor profiling system plugin for revive adserver is used to display the advertisements based on the user interests. The interests are found by tracking the details of the user by placing a cookie in the visitor machine.
This cookie will collect all details of user visited websites and store the collected information in the server machine. The plugin will update the profile data of each user with the information collected from the cookie.
The ad agencies with customer database can import the profiled record and track the end-users according to the stored information. The plugin provides support to all targeting features with profile id.
The supportive targeting features are OS targeting, category or subcategory targeting, geo-targeting, demographic targeting and contextual targeting.
Benefits of the plugin
- The users can target all users stored in the profiled database.
- The user can reach a wider audience and increase the brand popularity.
Frequently Asked Questions
Included with every plugin
- Installation and setup help. We help you install the plugin on your Revive Adserver and confirm that it is working.
- 3 weeks of free support from the day of delivery, covering installation, configuration and any bug in the plugin.
- Your Revive Adserver version. Choose your version in the Product Versions drop-down on this page.
- Licenses to fit your setup. Choose Single Domain, Multi Domain or Source Code in the License drop-down.
Need changes made for your setup? Custom work and consulting are available. Contact us with your requirements.
Common questions
Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.
What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.
Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.