Mobile Attribution Postback Pack for Revive Adserver
Mobile Attribution Postback Pack gives Revive Adserver configurable click macros and postback URL templates for mobile measurement partners such as AppsFlyer and Adjust, and stores the install and event results the partner returns. App advertisers and networks see attribution results next to their campaigns.
What it does
- Configurable click macros pass click details to the measurement partner, so installs can be tied back to the click that led to them.
- Postback URL templates let you set up the return path for partners such as AppsFlyer and Adjust.
- Install and event results returned by the partner are stored, which keeps attribution outcomes inside the ad server.
- Apple SKAdNetwork and AdAttributionKit fields can be stored when your partner returns them, so iOS results are kept where your partner provides them.
- Per-campaign mapping lets each campaign use its own partner settings.
- A test tool lets you check a configuration before live traffic uses it.
How it fits your ad stack
The pack works at the campaign and click level in Revive Adserver and exchanges data with the mobile measurement partner you choose. Mobile measurement postbacks are a common way for app campaigns to report installs and in-app events back to the ad platform, and IAB Tech Lab publishes guidance on app measurement, which is context only here. SKAdNetwork and AdAttributionKit values are stored only when your partner returns them.
Full feature details
- Configurable click macros.
- Postback URL templates for mobile measurement partners such as AppsFlyer and Adjust.
- Storage of install and event results returned by the partner.
- Storage of Apple SKAdNetwork and AdAttributionKit fields when your partner returns them.
- Per-campaign mapping.
- Test tool.
Requirements
- A running Revive Adserver 6.x install with mobile app campaigns.
- An account and postback settings with your mobile measurement partner.
- Partner macro and postback parameter names for each campaign you map.
- Other technical details: confirmed at order.
Frequently asked questions
Which measurement partners are supported?
The pack provides configurable click macros and postback URL templates for partners such as AppsFlyer and Adjust. Other partners are confirmed at order.
Does it store SKAdNetwork data?
Apple SKAdNetwork and AdAttributionKit fields can be stored when your partner returns them. If your partner does not return them, nothing is stored.
Can I use different settings for each campaign?
Yes. Mapping is set per campaign, and the test tool lets you check a setup before it goes live.