SIMID Interactive Video Pack for Revive Adserver
SIMID Interactive Video Pack delivers SIMID interactive creatives from VAST through the InteractiveCreativeFile node, and plays the plain video when a player cannot run SIMID. Video publishers and ad ops teams get interactive ads that replace VPAID-based interactivity, with interaction events reported back.
What it does
- Delivers SIMID interactive creatives from VAST using the InteractiveCreativeFile node, so interactive units travel in the same tag as the video.
- Provides fields for the media file and the interactive URL, so a creative is set up in two clear inputs.
- Offers player handshake settings, which let you adjust how the creative and the player connect.
- Falls back to the plain video when the player does not support SIMID, so the impression still plays rather than failing.
- Reports interaction events, so you can see how viewers engage with the interactive layer.
- Replaces VPAID-based interactivity, moving interactive video onto the standard that succeeded it.
How it fits your ad stack
The pack plugs into video delivery in Revive Adserver and outputs VAST. SIMID (Secure Interactive Media Interface Definition) v1.2 is IAB Tech Lab's interactive ad interface and replaces the deprecated VPAID. VAST 4.2 added interactivity through SIMID, and the pack works with VAST 4.x output. Player behavior depends on the player you use, which is why the plain video fallback exists.
Full feature details
- Delivers SIMID interactive creatives from VAST via the InteractiveCreativeFile node.
- Field for the media file.
- Field for the interactive URL.
- Player handshake settings.
- Automatic fallback to the plain video when the player does not support SIMID.
- Reporting of interaction events.
- Replaces VPAID-based interactivity.
Requirements
- A running Revive Adserver 6.x install with video delivery set up.
- A media file and an interactive URL for each SIMID creative.
- A video player that supports SIMID for the interactive experience (other players receive the plain video).
- Other technical details: confirmed at order.
Frequently asked questions
What happens if the player does not support SIMID?
The pack falls back to the plain video, so the ad still plays without the interactive layer.
Does this use VPAID?
No. The pack replaces VPAID-based interactivity. VPAID is deprecated, and SIMID is the IAB Tech Lab interface that replaces it.
What do I need to set up a creative?
A media file and an interactive URL, entered in the dedicated fields. Player handshake settings are available if you need to adjust them.