Contextual Targeting

Contextual Targeting serves ads in Revive Adserver only when the web page matches the advertiser's keywords, so impressions land on relevant content. Ad networks and agencies use it to match campaigns to page topics from a keyword list the admin controls.

What it does

• Ads appear on pages whose content fits the campaign, which the plugin links to more relevant ads and fewer unnecessary impressions.
• The network admin builds the list of targeting keywords and content words, and advertisers pick from it to fit their market strategy.
• Advertisers choose AND/OR matching: show the ad when any keyword matches, or only when several match.
• Keywords that worked earlier can be kept in a browser cookie and used as an extra signal, so recent browsing adds to page content.

How it fits your ad stack

The page scan covers meta keywords, meta description, URL and page content, compared with the keywords set on the banner. IAB Tech Lab Content Taxonomy v3.0 is the standard category list for contextual targeting; this plugin works with keywords and does not state a mapping to it. Because a cookie can hold keywords, teams usually also check GDPR, CCPA/CPRA and their consent setup, for example IAB Europe TCF v2.3.

Full feature details

Contextual Targeting is one of the effective approach where the chance of Impression to get convert into action is higher, especially when comes to Digital Advertising.

Ad gets displayed to the Visitors only if the webpage meets the criteria that have been set up by Advertiser.

“Reach Your Target Audience Effectively!”

Contextual Targeting uses the Artificial Intelligence technology to serve the Ads to your Target Audience.

Administrator of the Ad Agency/Ad Network can create the list of targeting keywords/content words where the Advertiser can only able to select the keywords/contents to the campaigns based on their market strategy.

The Special Features of this plugin are:

• Reaching the Right Audience.
• Higher conversion.
• Ads can be automatically matched to your content.
• More benefit for publishers as higher chances of clicking on the Ad.
• Relevant Ads as per the content and it won’t annoy the user.
• Prevents unnecessary impressions.

How this plugin works?

This Revive Adserver plugin works like a scanner where the Meta keywords,Meta description,url and website content of the webpage were analysed thoroughly and Ads get served only if the Meta keywords,Meta description,url and website content in the webpage matches the criteria (keyword of the banner) of the Advertiser.

Contextual targeting works based on visitor's recent browsing history.Store keywords which keyword get success from revive adserver in browser cookie and use these keywords also to target the ads.It might return irrelavent ads ,but its relavent to user interest.

The Plugin also works based on AND/OR logical selection of keywords by the advertiser and to display the Ad i.e. Whether to display the Ad if anyone keyword matches or to display only if both the keywords are matched or website content word matched.

For example:

If the keywords of the Ad is Home Appliance, Fridge or Air Cooler and A webpage related to house hold appliances can contain Meta keywords,Meta description,Ad display url and website content  like Home Appliance, Fridge, Air cooler, Dryer, Oven etc. When the keyword of banner matches the Website keywords, only then the matched banner gets delivered in the webpage and thus making the Online Advertising more powerful.

Common questions

Which Revive Adserver versions does this plugin support?
The supported versions are listed in the Product Versions drop-down on this page. If you run a version that is not listed, contact us before ordering.

What does the free support cover?
For 3 weeks from delivery we help with installation, configuration and any bug in the plugin. Custom development and problems caused by other plugins or your hosting are not part of the free support, but we can quote them separately.

Can you adapt the plugin to my setup?
Yes. Custom work is available. Tell us what you need and we will quote it.